Social media marketing basics to know

The 21st Century saw an adoption of social networking to a bigger extent. According to the statisticians, the worldwide social media user number currently stands at 1.96 Billion. In this year (2018), the number is projected to rise to 2.5 billion. Whether you run an online store like this luxury candles retailer or this led strip lights store does or have a brick and mortar business like IPA Applications does, leveraging social media is probably going to be a good idea.

Due to this companies have decided to take on social networks for marketing their products. They want to tap into this wide customer base. Social media marketing is very cost friendly and much more reliable. Here are some great ideas and insight from seo manchester and social media marketing pros that can help you.

What is Social Media Marketing?

In a nutshell, social media marketing involves the use of electronic social platforms and websites to advertise products and services of a given company. The resulting companies will enjoy services such as the ability to track progress and impact of their ads.

How does Social Media Marketing Work?

First, companies can be allowed to place ads on the social media platforms. The users of the media platform can then click on the ads and get to learn more about the products. These clicks are monitored and reports generated automatically.

Other companies can create social media pages specifically dedicated to a particular product. Then they can seek to have as many people as possible to visits and subscribe to their pages. On the page, they will market the product and give information to potential customers.

Lindsay Voss runs the social media for a botox manchester business and medical spa Milwaukee business notes “So, it is very easy for the company to generate an ad that can be spread across the world virally. Also, since social media platform users give their bio-data and residence locality, it is also possible for companies to use social media to custom target specific individuals.”

Why You Should Use Social Media Marketing

– It is a cost-friendly mode of marketing

– You reach a wider range of customers

– One can custom-target and advertise to specific group of individuals

– There is provision of two-way communication with customer

Example of social media Marketing Platforms

Greg Monroe of Viral Media Boost notes “Facebook is the largest of all with more than 1.5 billion users. WhatsApp and QQ are runners-up with 900 million and 860 million respectively. Others include YouTube, LinkedIn, Skype, Twitter and many more.”


Adopting Social media for marketing will offer more benefits to any given business. There are so many social media companies out there. You can choose one that works for you.